YOLY Concludes Dubai Show! Beautyworld Middle East 2025 Ends Successfully

From Oct 27-29, 2025, Beautyworld Middle East (hosted by Messe Frankfurt) concluded at Dubai World Trade Center. This annual beauty gala gathered 2,000 exhibitors and 70,000 visitors, with a 61,072㎡ exhibition area.

YOLY showcased makeup brushes, powder puffs (loose/foundation/cushion) and OEM/ODM solutions. With two factories (Jingjiang, Jiangsu – 1993, focus on makeup brushes; Zhongshan, Guangdong – 2018, expand powder puffs) and Suzhou Design & Create Center, it fulfilled its vision of "Creating beauty and endowing the other half with beauty".

During the show, YOLY attracted global professional partners for discussions, strengthened cooperation, explored opportunities, and expanded its influence in the Middle Eastern market.

Thanks for partners’ trust! YOLY will keep innovating to empower global clients for a new beauty journey.